Shot with 2 Thompson Vipers in FilmStream mode in 4:4:4 color space at a 2:35 aspect ratio. Lenses were Zeiss Digi Primes and 12-1 Optimo. Recorded onto S2 hard drives. The Camera House provided the entire package including the S2 decks. This was the 3rd time that I have shot with the Viper. “Gamebreakers” for Nike and “Beauty for Sale” for Xelibri are the others...all shot with David. The spot mainly was shot on location for the exception of Brad’s apartment that was on stage. The beauty about the Viper is that there are no adjustments to be made in FilmStream mode. All color correction/timing is done later where it can be handled much more gracefully than on set. After a day of shooting, I was able to pull off full rez still frames off of the hard drives and take them home on a CD. This allowed me to load the images into Photoshop to set a look for the commercial. I printed stills off of my computer and showed them to David the next day. David thought they were great and they were used as references for the final grading. It was very informative and a huge comfort seeing and manipulating the data.
Lighting was done very simply. Practicals (sodium and metal halide), old fashion scoops, small tungsten package, small Kino package. We did have a BB night light, but we used very little of it. One of my favorite looking scenes is the top shot of Brad walking in the alley. A couple of practicals and 1-20K.
Postproduction and effects was handled at Venice, Calif.-based Digital Domain. Eric Barba served as visual effects supervisor. Most of the effects work involved crowd replication. They also built the sweeping shot over the building revealing 1000's of "Stalkarazzi's" attacking the liquor store entirely in CG.
A 60 sec spot for the Superbowl and also a 90 sec filmed out version for European theaters was made.
